Why data management is the unsung hero of creative businesses — Jonathan Parks // ALIBI Music

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they need for their production projects faster. Today, Jonathan discusses why data management is the unsung hero of creative businesses.
About the speaker

Jonathan Parks

ALIBI Music

- ALIBI Music

Jonathan is Founder and Executive Producer at ALIBI Music

Show Notes

  • 00:34
    The significance of data management in discoverability
    Data management plays a vital role in today's digital landscape, where findability is crucial for platforms and services. As a result, its crucial to have all the appropriate data and include SEO to enhance content discoverability.
  • 01:01
    Best practices for effective data management
    Ensure that all relevant data pertaining to a creative asset is associated with that asset. Additionally, it is crucial to include data such as ISRC codes and publishing information to ensure tracking is possible and creators and stakeholders are compensated accordingly.
  • 02:53
    Dealing with the challenges of data management
    ALIBI had to build a custom site in order to utilize its datasets. ALIBIs primary expense is the large number of audio files in their catalog, rather than the data itself.
  • 05:09
    ALIBI and negative search fields for faster results
    In addition to making it easy for users to find what they need by having accurate keywords, ALIBI also offers positive and negative search fields. With negative searching unwanted results are eliminated and users can quickly narrow down their search to the music that fits their needs.
  • 07:57
    Empowering users with negative searching
    ALIBIs homepage has positive and negative fields to enable users to employ negative searching. While negative search is available almost everywhere, by prominently featuring these distinct search fields on the front page, ALIBI differentiates itself from competitors.
  • 08:26
    Features to streamline the music database search process
    ALIBI offers a tap tempo BPM feature on its website's homepage. The tool enables users to tap and it will set a BPM range for them, allowing users to quickly find the music that theyre searching for once theyve entered their desired instruments and genres.
  • 09:17
    ALIBIs advanced filters for fine
    ALIBI provides a range of filters allowing users to refine their search by instruments, BPM, keywords, mix types, and length variations based on their project requirements. Additionally, filters for key, genre, and mood further aid in narrowing down the search results.
  • 11:13
    ALIBIs expansive sound design library
    ALIBIs comprehensive sound design library has been used in every major theatrical movie marketing campaign in the last 10 years, in addition to other things.
  • 11:48
    Enabling music sampling through Tracklib
    Though clients are mainly video producers, ALIBI offers access to its catalog for music producers through TrackLib. Tracklib is a platform dedicated to facilitating sampling and by separating the business models, ALIBI can focus on providing music for video production.
  • 12:34
    Data management and partnerships in the music industry
    When it comes to partnering with other companies and specialties that you don't have, its crucial to make your data available to them. However, this data still needs to be organized, so you have to ensure your spreadsheets contain clean data.
  • 13:01
    Using ALIBI without a subscription
    Users are able to explore the platform free of charge and browse through the available content without a subscription or logging in. However, to access and utilize the full range of the catalog, users will need to log in or contact ALIBI to work with its catalog.

Quotes

  • "On a streaming channel like Netflix, it recommends movies based on other movies you like, which is all data-driven. That's just how anyone finds anything anymore."

  • "It's imperative that no matter what you're doing, you have all the appropriate data and also include SEO and just being findable."

  • "The best practice is to make sure every single piece of data that's relevant to a creative asset is attached to that creative asset."

  • "Data management is the unsung hero of creative businesses."

  • "As far as hosting costs, the data is not what costs us money. It's the 400,000 audio files. So, the data is not the part that's breaking the bank here."

  • "400,000 pieces of audio are probably worth two 4k movies that are on Netflix. So, it's a lot for music, but in the grand scheme of things, it's not that much data."

  • "Negative searching is available on nearly every search engine that exists, and no one knows about it. So that's why on our site, we have a positive search field and a separate negative search field."

  • "The more you start eliminating by using negative data, you just narrow down to what you actually need really quick."

  • "We have a catalog of a very large sound design library that's been used in every major theatrical movie marketing campaign in the last 10 years."

About the speaker

Jonathan Parks

ALIBI Music

- ALIBI Music

Jonathan is Founder and Executive Producer at ALIBI Music

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