Why data storytelling is safe from automation — Mrinal Daryani // Salesforce

Enterprise Account Executive at Salesforce, Mrinal Daryani, joins Dominic Bohand to discuss why data storytelling is safe from automation. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
About the speaker

Mrinal Daryani

Salesforce

- Salesforce

Mrinal is Enterprise Account Executive at Salesforce

Show Notes

  • 1:23
    Is data storytelling safe from automation?
    Defining data storytelling and why it is safe from automation
  • 3:43
    The five steps in the storytelling process
    Outlining the steps to telling a good story
  • 10:57
    Understanding your audience and presenting the data
    Signals to look for and the five steps to good business decision making
  • 14:54
    The importance of asking why
    Understanding the end right at the beginning

Quotes

  • “While certain steps in the data storytelling process can be automated, there are aspects, particularly in complex and high-value situations like enterprise sales, that require human involvement.”

  • “Understanding the audience and context is the first step in the data storytelling process. Knowing the audience and their specific needs and interests is crucial for creating a successful data story.”

  • “Its critical to understand your audience and consider their interests and priorities when presenting data or information. Leaders need to go beyond their own perspective and ensure that the presentation aligns with what the audience values.”

  • “Ask why three times. So assume that you figured out what they care about. So you have a story. You have a rough idea of the hypothesis, you kind of know where you're going ask why three times.”

  • “Having in-depth knowledge and understanding of a specific industry or subject area can provide a competitive advantage and contribute to future-proofing one's career in the face of automation.”

About the speaker

Mrinal Daryani

Salesforce

- Salesforce

Mrinal is Enterprise Account Executive at Salesforce

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