AI in data clean rooms — Matt Kilmartin & Matthew Karasick // Habu

Show Notes

• 03:42
  Understanding the function and purpose of a data clean room

  A data clean room is a virtual environment that facilitates data collaboration between companies without sharing or copying the actual data. It enables companies with shared business interests to work together on data projects while ensuring privacy, compliance, and security.
• 04:37
  Ensuring controlled data sharing with Habu's privacy and compliance layer

  Habu's software enables controlled data sharing by granting specific data views for desired outcomes without actual data copying or moving. This compliance and privacy layer ensures the data owner retains control over shared data aspects and permitted analytical workloads.
• 05:20
  Three core obstacles Habu overcomes for customers and their collaboration partners

  Habu's integration layer directly accesses data without requiring data movement. The privacy and governance layer enforces agreed-upon actions, while the analytical layer simplifies insights extraction within privacy and governance parameters.
• 07:34
  Enabling secure collaborative analysis with Habu's analytical layer

  Habu's analytical layer connects to existing data, enabling secure processing of queries or models, producing output without granting data ownership or download rights to third parties. Ultimately, the source data remains unmoved throughout, ensuring privacy and security.
• 09:31
  Enabling model building without direct data access

  While the third party can't access specific individual data rows, they can obtain privacy-safe insights like the size and shape of the data. This approach allows them to build and train models without direct data access, resulting in model outputs containing statistical details and coefficients.
• 10:49
  Navigating privacy and collaboration challenges in data driven businesses

  For detailed access needs, collaboration partners can contact the data owner, striking a balance between interaction and privacy. Habu's solution enables controlled exposure of specific aspects, fostering valuable collaboration on first-party data integration for improved business outcomes.
• 12:49
  The benefits of a collaborative approach to data access

  Although this approach is a step removed from direct data viewing, it offers a trade-off: while analysts sacrifice some direct access, they gain access to a broader range of data sources, facilitated by technical safeguards and privacy measures.
• 13:47
  Data clean room success stories

  Data clean room success stories include Disney utilizing data to enhance advertising strategies and LinkedIn enriching profiles and measuring impact. Other sectors like financial services, media, retail, and travel have also found value in data clean room solutions.
• 16:23
  AIs role in collaborative data analytics and context aware LLM creation

  AI accelerates innovation by aiding in the discovery and implementation of privacy-compliant use cases. It also enables the creation of context-aware AI models through clean room collaborations that enhance understanding using partner data.
• 20:23
  Enterprise adoption of context aware AI models

  Many enterprises are actively investing in developing their own context-aware AI models and considering the data from clean rooms as part of that process. However, as its in the early stages, it will take time to observe how these models are utilized and refined.
• 21:02
  AI enhanced productivity in the Habu platform

  AI integration in data clean rooms provides enhanced productivity and capabilities within the Habu platform. Users can engage AI to ask the data questions, receive alerts for specific conditions, automate query writing, and craft dataset descriptions for partner collaboration.
• 22:48
  Data clean rooms vs. escrow services

  Habu's solution connects to existing data sources without sharing data. It enforces privacy controls, accesses minimal data for agreed-upon use cases, and ensures technical guarantees during runtime, eliminating the need for an escrow service.
• 24:37
  Trusted escrows vs. technical guarantee escrows

  Escrow services involve trusting them to hold your data, while with Habu, it's a technical guarantee escrow. Confidential computing ensures approved code runs on trusted hardware exclusively, preventing even Habu from accessing the data in that environment.