Pitching Tips to effectively communicate your data — Sarah Kiefer // Pitch

Sarah Kiefer, Chief Marketing Officer at Pitch, explores avoiding the 'Death by PowerPoint' trap’ and tips for effective pitching. Using data effectively in pitch decks involves weaving it into a compelling narrative and making it relatable to your audience. Taking this approach enables you to bridge the gap between the emotional and logical aspects of decision-making. Today, Sarah discusses how to effectively use data in pitch decks.
About the speaker

Sarah Kiefer

Pitch

- Pitch

Sarah is Chief Marketing Officer at Pitch

Show Notes

  • 00:56
    How to use data in pitch decks for maximum impact
    Select appropriate graph formats and label data correctly. Rather than always relying on standard graphs, representing one significant statistic effectively or using relatable images can enhance data visualization and make it more relatable for the audience.
  • 03:29
    Balancing data with emotion to win over audiences during live presentations
    Showing too much data without a clear narrative can overwhelm the audience and fail to evoke the desired emotional response. Instead of relying solely on logic, it's essential to connect the data to something relevant to the audience to make them feel passionate about your idea.
  • 04:36
    Optimizing chart design with Pitch's tools
    Charts are built into Pitchs templates, making it easy to create visually appealing charts. They also offer animations that you can use to highlight the key points on your charts without any advanced design skills.
  • 06:24
    Using data to unblock decision making
    Data should be viewed as a tool to unblock the decision rather than as an argument. Effective data presentation should give your audience enough reasons to defend their decision to buy, invest, or go to their superiors with your idea.
  • 06:59
    The synergy of storytelling and data in presentations
    A good story can win people's hearts and minds, but data becomes valuable when it's designed to make individuals feel connected by showing them they're not alone in their experiences. In this sense, data complements storytelling by appealing to the emotional aspects of decision-making.
  • 07:44
    The importance of streamlining collaboration in presentation creation
    When collaboration in pitch development is overlooked by organizations, it harms teams and business success. By codifying the process with templates, people can spend more time thinking about the creative and strategy for the audience theyre pitching to.
  • 08:52
    Pitchs tools for collaboration during presentation creation
    Pitch offers collaborative features like the ability to assign slides to different people within your team and give it a status to track progress. Theres also a history function to track changes and restore previous versions.
  • 12:18
    Pitch's freemium product and Pro Plan features
    Pitch offers a freemium product, allowing users to use it for free forever. However, certain features like History and Presentation Analytics are exclusive to the Pro Plan.

Quotes

  • "During presentations, think about how you can relate the data to something that will feel familiar to the audience, whatever their reference points or human experiences have been." - Sarah Kiefer

  • "Rather than thinking about data as your argument, data is giving people enough reasons that they can defend their decision to buy you, invest in you, or go with your idea to their boss." - Sarah Kiefer

About the speaker

Sarah Kiefer

Pitch

- Pitch

Sarah is Chief Marketing Officer at Pitch

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