Personalizing Employee Relationships with AI — Carolyn Clark // Simpplr

Show Notes

• 01:19
  How the role of internal communications benefits an organization

  Internal comms bridges the gap between an organization's strategy, vision, news, and its employees' day-to-day work experiences. Companies with strong internal comms have better retention, higher revenue, and happier more productive employees.
• 03:46
  Authenticity in internal communications

  Ghostwriting for executives is common due to time constraints. However, the authenticity of the message, regardless of the writer, holds greater importance in gaining employee buy-in. Internal communications should be strategic partners at a company.
• 06:38
  The key to successful internal communications

  Successful internal communications involve tailoring content based on employees' preferred learning styles to effectively deliver messages. It comes down to knowing your audience and understanding that everyone doesnt consume information in the same ways.
• 08:54
  Taking a data driven approach to internal communications

  Like marketers, internal comms should be using consumption data to adjust and improve their strategies. Leveraging these data signals, they can prioritize the mediums preferred by employees for effective messaging.
• 10:15
  Elevating employee experience as a strategic advantage to an organization

  Measuring the impact of employee experience initiatives on retention, revenue, and productivity is essential for securing more budget and establishing credibility. This approach transforms employee experience from a perceived "nice to have" to a strategic asset.
• 12:22
  Measuring the impact of employee communications on business outcomes

  Tying the introduction of new tools to specific metrics and goals, while effectively guiding employees through the change is crucial. By demonstrating productivity gains as a result of adoption, employee comms can validate the effectiveness of its initiatives and investments.
• 14:46
  Dealing with the challenge of tying internal comms efforts to business outcomes

  Proving the impact of comms efforts on tool success involves collaborating with data owners to demonstrate the before-and-after effects. Building partnerships with IT and HR, and aligning on shared metrics is crucial in attributing success to communication initiatives.
• 17:28
  Proactive planning for employee communications success

  Before initiating any communication strategy, its crucial to engage with stakeholders to define success metrics and obtain baseline data. This approach weeds out uncertainties and ensures alignment on measurement criteria from the outset.
• 18:45
  Data hoarding and collaboration in organizations

  Data owners have a tendency to hoard data and not share it with comms. However, this is counterproductive to collaboration as sharing the data enables other people to identify signals the data owner may have missed.
• 19:39
  Factors driving data hoarding and strategies to address it

  Hesitation in data sharing is rooted in concerns about confidentiality and fear of negative impact on one's work or role within the organization. To address these concerns, be clear about your intentions for the data when requesting access to foster collaborative relationships.