How to drive change with data — Krishnan Venkata // LatentView Analytics

Krishnan Venkata, Chief Client Officer at LatentView Analytics, delves into data strategy approaches and driving change with data. In the pursuit of growth, innovation stands as a crucial catalyst for organizations. Yet, innovation requires a culture of experimentation, a practice that can pose challenges within organizations facing budgetary constraints and the need to showcase early successes. Today, Krishnan discusses how to drive change with data.
About the speaker

Krishnan Venkata

LatentView Analytics

- LatentView Analytics

Krishnan is Chief Client Officer at LatentView Analytics

Show Notes

  • 01:24
    Driving change in businesses through the adoption of solutions
    When developing a solution, its crucial to educate stakeholders and users on the benefits of the solution to encourage adoption. Constantly collect user feedback, leveraging these insights to guide solution improvements and increase adoption rates.
  • 04:18
    Leveraging internal cheerleaders as solution ambassadors
    Identify individuals within the organization who are enthusiastic about driving change. Introduce them to the solution and empower them to share their experiences, leveraging their influence to encourage wider adoption within the organization.
  • 05:56
    How to prepare leadership when driving change
    To prepare leadership for the time it takes to showcase success and results, prioritize quick wins. A proof of value approach demonstrating the positive changes that could come from implementing a solution helps gain leadership buy-in for larger-scale implementations.
  • 08:33
    Incorporating stakeholders into the solution build process
    Securing the commitment of stakeholders to spend time with the development team is essential for continuous feedback and leads to a solution that meets the business needs. It also creates an advocate within the business to drive adoption and support internally for the solution.
  • 11:10
    Leveraging internal champions to drive cultural change within an organization
    LatentView Analytics helped an engineering company transform its innovation process from inside out to using customer feedback to guide product development. By identifying internal champions and demonstrating success stories, they were able to drive adoption and change.
  • 14:53
    Strategic experimentation to drive change
    Companies should constantly be experimenting, starting small, learning from failures, and scaling successful attempts. While convincing clients to commit to multiple experiments can be challenging, it's crucial for identifying opportunities within failures and refining strategies.
  • 18:14
    Motivating teams in the face of experimentation challenges
    Even when experiments fail, use data and real examples to tell the stories, encouraging teams to learn from failures. Encouraging a culture of learning and iterating, especially through proof of value projects, helps strike a balance between ambition and achievable success.

Quotes

  • "We should learn from B2C companies like Google and Facebook in terms of how they keep getting customer feedback and improving their products. That's what's going to help us in improving adoption." - Krishnan Venkata

  • "When evangelizing a solution, we identify the early adopters and get them to share their experience because people will listen to that more. Look at it in the business as the internal business influencers to adoption." - Krishnan Venkata

  • "You can't have a solution, which says, I'll guarantee you things at the end of two to three years." - Krishnan Venkata

  • "You should always be thinking about experiments to run. Do those experiments small and learn from them. When they are successful, start scaling them." - Krishnan Venkata

About the speaker

Krishnan Venkata

LatentView Analytics

- LatentView Analytics

Krishnan is Chief Client Officer at LatentView Analytics

Up Next: